IT Marketing & Events Consultancy

BUILT FOR
IT Brands
THAT MEAN
BUSINESS

Red-Track has been helping technology vendors leverage social media, build communities, and gain maximum value from events for over 18 years.

Work With Us → Our Events
18+
Years in IT Marketing
5000+
vRockstar Attendees
10+
Years of Client Partnerships
What We Do

FULL-SERVICE
Marketing
CAPABILITY

From influencer campaigns to conference events, Red-Track delivers specialist IT marketing that actually moves the needle.

01
INFLUENCER CAMPAIGNS

A large network of IT sector connections built over years of genuine community engagement. We identify emerging thought leaders and leverage existing key voices to deliver campaigns that hit the mark.

02
COMMUNITY BUILDING

Working with the best community evangelists and growth hackers in the industry, we help you expand brand presence and build a strong community of advocates that surpasses your goals.

03
EVENTS & PROMOTIONS

Deep experience running IT events — from vendor sponsored gatherings to activations at major conferences like VMworld. We go above and beyond to deliver the best for our clients.

04
SOCIAL CHANNEL MANAGEMENT

Years of managing digital content and social media for IT clients. We know what works, what gets noticed, and how to make announcements that truly stand out in a crowded market.

05
MARKETING STRATEGY

Techniques and tools are constantly evolving. We design, build and execute entire campaigns, assess current promotions, or provide specialist cover for vacant marketing roles — whatever your strategy needs.

06
CREATIVE

Ideas and creative flair backed by a deep understanding of the IT industry and how its community consumes digital content. We translate concepts to any platform to drive conversation and turn heads.

Events

WHERE Community
COMES ALIVE

vRockstar T-shirts VMworld
Annual
vROCKSTAR

The premier pre-VMware Explore community party in Barcelona. Patrick Redknap & crew lead a volunteer team to connect IT community members, giving vendors invaluable brand exposure before the main conference week. 5,000+ attendees across the event's history.

Sponsor This Event →
Patrick Redknap at event
Exclusive
vRETREAT

Intimate events connecting IT companies with top technology blogger influencers in unique, stimulating settings. These retreats facilitate genuine networking and produce top-level content for professional marketing purposes.

Learn More →
Event filming and interview at Exelerys booth
Bespoke
CUSTOM EVENTS

Product launches, partner days, reseller networking, company training days, conference booth management and company retreats — our track record in IT events means clients trust us to deliver.

Discuss Your Event →
2007
Our Story

ROOTED IN
Technology.
DRIVEN BY
COMMUNITY.

Red-Track is a full-service Technology Marketing and Events consultancy founded by Patrick Redknap. With a background as a software engineer and systems architect, Patrick recognised early that social media would demand specialist expertise in IT marketing.

Founded as Blue-Root in 2007, relaunched as Red-Track in 2009, the consultancy has spent over 18 years serving IT companies — with a particular focus on VMware partners — across social media, influencer marketing, events and content.

In 2022, Patrick also founded False Flag, Red-Track's sister company servicing the software industry around Blockchain and AI development, making Red-Track a specialist marketing consultant in the rapidly evolving world of AI.

VMware & Broadcom Ecosystem Specialist
Deep relationships within the VMware partner community spanning over a decade, from early evangelists to today's enterprise decision-makers.
AI & Blockchain Marketing — False Flag
Sister company False Flag extends Red-Track's reach into cutting-edge software sectors including blockchain development and AI services.
Engineering Roots, Marketing Expertise
A rare combination — genuine technical understanding of the IT products being marketed, paired with 18+ years of marketing and community craft.
Fractional Marketing Cover
Need specialist cover for a vacant marketing role? Red-Track steps in seamlessly, maintaining momentum without disruption to your pipeline.
Patrick Redknap at event
Patrick Redknap — Founder
Event filming at conference
Live Event Production
Client Voice

WHAT THE
Clients SAY

Patrick has been a great contractor and colleague. His dedication and results-driven efforts have been a real asset to our projects — consistently delivering beyond what was asked.

Fleur Hicks
Managing Director — One Four Zero

Working with Patrick has been both a pleasure and a business success. His ability to work with peers at many levels to drive results is excellent — we significantly increased our web traffic referrals.

Gavin Jolliffe
CEO — Xtravirt & Sonarhub

Patrick produced great results that exceeded the goals established for the programme, and consistently came up with ideas for new initiatives. His work was timely, reliable, and impactful.

David Finkelstein
Director of ABM & Customer Acquisition — CB Insights
Partners & Clients

TRUSTED BY
Industry LEADERS

We've worked with many of the front-running companies in IT over the last 10+ years

Red-Track clients including Carbonite, Cisco, Citrix, Cohesity, Commvault, CoreView, Dell EMC, Exelerys, Goliath Technologies, Gigamon, HyTrust, IntSights, Nutanix, PHD Virtual, Progress, Pure Storage, Rubrik, Runecast, Snapt, Unitrends, Veeam, VIAVI Solutions, VMUG, Zerto, 10ZiG
Get In Touch

LET'S TALK
Strategy

Find out how Red-Track can help you reach your marketing and events goals. Whether you're planning a campaign, an event, or just want to explore what's possible — we'd love to hear from you.

→
LinkedIn
Patrick Redknap
↗
Social
@patrickredknap
▶
YouTube
Red-Track Channel
Thanks! We'll be in touch shortly.